B2B Customer Experience Event and Activity
Participants: 25, Senior Decision Makers
Category: B2B client experience event
Teaser: When a leading global company in the technology wanted to deliver a high-level customer experience program for Hewlett Packard (HP) at its headquarters in Houston, Texas, bringing decision makers from different companies in Canada including representatives of the Canadian Government.
About this Project
SkyMar DMC successfully designed and delivered a high-level customer experience program for Hewlett Packard (HP) at its headquarters in Houston, Texas. The event brought together 25 senior decision-makers from across Canada, including CFOs, Human Resources leaders, Directors, Project Managers, and representatives from the Canadian Federal Government.
The Objective
The Challenge
Adding to the complexity, all participants were arriving and departing from different Canadian cities at varying times, requiring carefully coordinated airport transfers and personalized travel management.
The Solution
As Super Bowl-related road closures expanded during the event, our team proactively revised transportation routes to HP headquarters and adjusted meeting schedules to accommodate changing travel times. Through constant communication with transportation providers and venue contacts, we ensured all business sessions proceeded without disruption.
Over the course of two and a half days, attendees participated in productive meetings and presentations at HP headquarters, achieving the program’s business objectives while maintaining a positive guest experience.
Securing a Premium Hospitality Experience
Recognizing the importance of this experience for the client, our team worked closely with venue representatives and client services personnel, conducting ongoing follow-ups and negotiations until we successfully secured a private suite complete with catering and an open bar for the group.
Managing On-Site Challenges
The group also expressed interest in visiting several Super Bowl installations and activations that were not originally included in the itinerary. Our team quickly adapted the schedule and organized an impromptu walking tour, allowing participants to experience these attractions without impacting the overall program.
Another evening featured attendance at the Super Bowl Experience, one of the city’s most heavily attended events. Given the large crowds and heightened security measures, SkyMar DMC implemented a comprehensive guest management strategy, including designated meeting points, clear communication procedures, and contingency plans to ensure all participants could quickly reconnect with the group if separated.
Results
Key achievements included:
- Coordinated travel and transfers for 25 senior executives arriving and departing on different schedules.
- Successfully adapted transportation and meeting plans in response to city-wide road closures and traffic disruptions.
- Secured a highly sought-after private hospitality suite during a sold-out Super Bowl period. Last-minute request.
- Managed large-group movements safely and efficiently through crowded event environments.
- Delivered both business and leisure components without compromising the client experience.
- Maintained flexibility throughout the program, accommodating spontaneous requests while preserving operational excellence.
The event demonstrated SkyMar DMC’s ability to manage complex corporate programs under challenging conditions, ensuring exceptional service, seamless execution, and a positive experience for every participant.
Client Review
“”SkyMar DMC delivered an exceptional client experience program for our guests in Houston. Despite the significant challenges surrounding the event, including Super Bowl-related road closures, heavy traffic, and venue limitations, their team remained flexible, professional, and solutions-oriented throughout.
The logistics were managed seamlessly, and SkyMar’s positive attitude and commitment to client satisfaction ensured that our guests enjoyed a smooth and memorable experience. Their ability to adapt quickly to changing circumstances while maintaining a high level of service was truly impressive.
The success of this program gave us complete confidence in their capabilities, and we have since engaged SkyMar DMC for additional client experience events. We appreciate their dedication, professionalism, and partnership.”
– Hewlett Packard
Connect with us
How Can We Help You?
Tell us about your programme. We’ll respond within 24 hours with initial ideas and availability. Whether you’re planning an event or seeking travel inspiration, our team is ready to help.